The link didn't work for me; I got this message:

"We're sorry, but there is no Newsarama.com Web page that matches your entry. It is possible you typed the address incorrectly, or the page may no longer exist."

Michael, eliminate the space in the html portion of the link.

I edited the initial post to make the link work.

I am good with Marvel doing this. DC cooerced retailers into buying more with a cheap piece of plastic. Retailers are stuck with a bunch of comics that are going into their quarter bin where they will take a loss.

Let's be honest, this at least gives a retailer a way of recouping some of their costs.

I wouldn't use the word coerced. That implies retailers were forced or threatened to buy extra copies. To quote you, "let's be honest". You know that is not true.

Retailers don't have to buy anything they don't want to buy. Companies offer incentives to buy more and any smart retailer knows if those incentives are worth taking the risk of buying additional copies of any title. Just as any good retailer will know if they can sell 50 issues of various Blackest Night tie-ins or a have better odds selling one high priced Marvel variant. The answer may vary.

I just don't see this as being that big of a deal.  Let us be honest the six DC titles that were being used are not huge sellers by anyone's standards (not that much is anymore).  Of the five shops that I float around to in Columbus I am betting that only the biggest one ordered enough of those titles to even have fifty left over.  I am sure the smallest couple didn't order fifty of those titles combined.

It seems this is a deal just for the super huge stores and I doubt will affect anyone's day to day buying of said DC titles.  Sure it is a crap business practice on Marvel's part but it is business just like any other business.

It isn't like Marvel is asking the stores to pull this week's merchandise for the variant.  The Justice League book that is being offered came out two months ago. 

Unfortunately a lot worse has happened in comics recently then this.

I am good with Marvel doing this. DC cooerced retailers into buying more with a cheap piece of plastic. Retailers are stuck with a bunch of comics that are going into their quarter bin where they will take a loss.

Let's be honest, this at least gives a retailer a way of recouping some of their costs.

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I remember many retailers posting at various sites complaining about having to buy these books in order to get the rings.....  But I don't remember seeing them coming back later on and saying they were stuck with a huge excess of books either.  Matter of fact, I seem to recall these issues actually selling out in numerous stores according to those same various sites.

I would love for any retailer to come here and set the record straight.

Isn't BN the same as Marvel Zombies? :/

QUOTE: According to my calculations this is a fair trade; 50 X 0 = 1 X 0

You and me both! *adds to snark*