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Topic: Comic Land - what was on sale 64 years ago? (Topic Closed Topic Closed) Post ReplyPost New Topic
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Ed Aycock
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Posted: 29 May 2012 at 4:40pm | IP Logged | 1  

"Tessie the Typist" must have had a lot of adventures!  Damn, there goes my "Angie the Admin" idea.
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Trevor Smith
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Posted: 29 May 2012 at 4:59pm | IP Logged | 2  

If nothing else, this thread is a great test for forum
performance and image loading speeds.

edit for typo

Edited by Trevor Smith on 30 May 2012 at 4:43am
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Fabrice Renault
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Posted: 29 May 2012 at 5:50pm | IP Logged | 3  

Great ! 

Now somebody please put some colors to the picture just to see how it looked back then !

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Neil Lindholm
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Posted: 29 May 2012 at 7:14pm | IP Logged | 4  

I was thinking the same thing Imagine the wall of colour that comic book rack must have been. 

Also ran through the price on the Bank of Canada Inflation calculator. 10 cents in 1948 is the same as $1.06 today. Wouldn't that be expensive even for kids? The average allowance today is $12.00, which translates to $1.13 in 1948. If a kid blew his entire allowance on comics, he could get 11 a week but I imagine candy and pop would take a cut out of it. 

Of course these are just rough numbers and I imagine that swapping and trading happened on a massive scale. Man, I really want to read some of those comics. They all look so interesting. And the girls on the covers are fantastic. How I imagine every woman looked in 1948. 

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Larry Lawrence
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Posted: 29 May 2012 at 7:23pm | IP Logged | 5  

The "Classics Comics" covers can be guessed at they used line drawn covers (as opposed to the later painted art). I spotted Deerstalker, so that one can be recovered and included.

It would be nifty to do a clickable version of the original photo, so you could pick a cover to see it jump out.
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Shaun Barry
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Posted: 29 May 2012 at 8:02pm | IP Logged | 6  

Asgard Press put out 2 calendars featuring vintage DC (and Fawcett) covers... sadly only for 2009 and 2010, I believe.  I'd really love to own calendar wall-size repros of some of the covers featured on the previous page!
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Bill Guerra
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Posted: 29 May 2012 at 9:23pm | IP Logged | 7  

Some really cool covers there! I'd love to read those Marvel ones (or whatever they were at the time).
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John Byrne
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Posted: 30 May 2012 at 5:02am | IP Logged | 8  

The most important thing to keep in mind about that photograph -- and the reason I post it myself from time to time -- is that there was nothing extraordinary about that comic rack. It was not located in a specialty shop -- probably it was on the back wall of some drugstore, alongside the other magazines. It might have been a larger newsstand. It could even have been in the magazine department of a department store.

In other words, that kid could have walked in off the street -- basically, Anystreet, USA -- and found that wall of comics waiting for him. That's precisely what happened to me, in fact, the first time I walked into Eatons department store, on Jasper Avenue, in Edmonton, Canada, when I was eight years old. And a couple of blocks down the street from Eatons was the Mike's magazine and book, which had a similarly huge rack of comics. Across the street from the apartment complex where my parents and I lived was a big shopping center, where I could buy comics from a rack on the end of one of the aisles in Woodward's grocery store, or walk to the other end of the mall and find a big display of comics in the United Cigar Store. Or any drugstore, where there would be, at the very least, a spinner rack. As there was at the bus depot, the airport, the train station.

It's a point that really cannot be belabored: kids-- the target audience -- did not have to search out a "comic book shop" to find the product. They were everywhere. Even the local barber shop had a big stack of comics for kid customers to read.

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John Byrne
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Posted: 30 May 2012 at 5:04am | IP Logged | 9  

"Tessie the Typist" must have had a lot of adventures!

LINK

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Flavio Sapha
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Posted: 30 May 2012 at 5:22am | IP Logged | 10  

Nice gams!
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Robbie Moubert
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Posted: 30 May 2012 at 5:39am | IP Logged | 11  

I've found a few more covers. I think these are all correct:

 

 

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Robbie Moubert
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Posted: 30 May 2012 at 5:49am | IP Logged | 12  

The Blackhawk must be one of these two:

The Boy Commandos is the most likely issue I think while the Donald Duck seems to be the only candidate:

I'm not sue this is the exact edition of The Deerslayer (I think there should be some text to the left of "Classic") but the cover artwork looks correct:

Finally, I've marked the comics I still haven't identified:



Edited by Robbie Moubert on 30 May 2012 at 7:32am
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Robbie Moubert
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Posted: 30 May 2012 at 7:42am | IP Logged | 13  

Fabrice, I'm afraid I can't colour the original but here's a quick look at a few rows that I knocked up (minus the issues I can't identify).

 

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Matt Hawes
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Posted: 30 May 2012 at 8:33am | IP Logged | 14  

Robbie, this may be closer to the right edition of "Classic Comics" #17:

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Matt Hawes
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Posted: 30 May 2012 at 8:36am | IP Logged | 15  

The top comic appears to be a "Looney Tunes/Merrie Melodies" cover, but I don't know which issue.

Edited to add.... Found it! It's #81:



Edited by Matt Hawes on 30 May 2012 at 8:41am
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Matt Hawes
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Posted: 30 May 2012 at 9:01am | IP Logged | 16  

I'm thinking that the third comic from the third row from the top down (fourth down if you count the shelf above) is a "Dick Tracy Monthly." The closest issue in the date range, and with a lighter background would be #6:

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Andy Mokler
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Posted: 30 May 2012 at 9:22am | IP Logged | 17  

This is a great thread.  Thanks to everyone.

Something I'm curious about though, since I never saw one of these "walls" in real life, was this picture likely taken right after all the comics were put in place or did they somehow manage to keep them all in order back then?

The one newstand I did go to as a kid, in my memory, seems to always have been pretty well kept but my more recent memories of stuff like this are more like a disaster areas.
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Robbie Moubert
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Posted: 30 May 2012 at 10:36am | IP Logged | 18  

Thanks Matt! I don't think I'd have ever found that Looney Tunes issue.

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Andy Mokler
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Posted: 30 May 2012 at 11:04am | IP Logged | 19  


Not sure if this helps, but did anyone try doing a negative image of the photo?  

For example, the one on the top right near Wacky Duck looks like it says "Stooges".  As in Three Stooges perhaps?


Edited by Andy Mokler on 30 May 2012 at 11:06am
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Peter Martin
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Posted: 30 May 2012 at 11:04am | IP Logged | 20  

It's a point that really cannot be belabored: kids-- the target audience -- did not have to search out a "comic book shop" to find the product. They were everywhere
------------------------------------------------------------ ------
It is madness when you think about it objectively. Removing a mass-market product from where it can be found and hiding it away in speciality shops. Only one outcome was possible. 

Think of all the brands/businesses that work hard to improve their distribution and get their products in front of customers, and this was the complete opposite.
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Matt Hawes
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Posted: 30 May 2012 at 11:26am | IP Logged | 21  

Andy, I thought it might be "Stooges," too, but I haven't found anything within the time period with that title, going by Overstreet's Guide.
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Eric Ladd
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Posted: 30 May 2012 at 11:40am | IP Logged | 22  

Was Mike's site with the "time machine" at all helpful?

The Newsstand Time Machine
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Robbie Moubert
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Posted: 30 May 2012 at 12:15pm | IP Logged | 23  

I used Mike's for individual companies but hadn't seen the newsstand version. I shall have a look now. Thanks Eric!

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Robbie Moubert
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Posted: 30 May 2012 at 12:35pm | IP Logged | 24  

I think this is between Captain America and Captain Easy;

and this might be the comic below Airboy:

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Mark Haslett
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Posted: 30 May 2012 at 1:23pm | IP Logged | 25  

Here's the only Powerhouse Pepper that would photograph like that (there were only 5 issues of this).

Cover date JULY 1948

...wait, I think I'm messing up your alphabetical work here. Should I take this down? I jumped in at the comic book I wanted to see most.

Edited by Mark Haslett on 30 May 2012 at 1:25pm
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