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Same happens in Brazil, with some groups calling "linguistic prejudice" comments that would point out errors. Unfortunately, even the president of Brazil "invented" a new word to describe her position as "presidenta" a word that didn't exist in the Portuguese language and was created just to please Ms. Rousself, she complained that since the country never had a woman in command, the word "presidente" was not suitable for her because it would not indicate her gender. So, in the end of the day, this kind of phenomena is not limited to USA.