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Topic: Q re: JB’s Marvel Premier Ant-Man two-parter (Topic Closed Topic Closed) Post ReplyPost New Topic
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Jason Czeskleba
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Joined: 30 April 2004
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Posted: 26 January 2015 at 10:58pm | IP Logged | 1  

In those days before product placement was ubiquitous, film and TV shows often consciously sought to avoid showing actual products.  I can think of many instances back then where real products had fake labels posted over them.  I don't think it was out of concern for trademarks so much as a desire to not look like their show was a commercial or be providing free advertising.  I doubt Marvel would have objected to having the actual unaltered comic shown.    
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Derek Cavin
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Posted: 27 January 2015 at 5:27am | IP Logged | 2  

Some of my first back issues I had to hunt down.
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John Byrne
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Posted: 27 January 2015 at 7:56am | IP Logged | 3  

I don't think there was much to it. They writers wanted the kid to be reading a comic, as many kids still did regularly in the 1970s', and they used "Shark Man" because "Ant-Man" was trademarked. It was easier, I assume, to just slap a sticker with another name over the original title than to print up a completely fake comic book.

••

Exactly right. And it goes beyond comics. Watch old sitcoms and notice how many times a strip of tape appears across the logos on cereal boxes. Unless, of course, the show is sponsored by a cereal company!

Now come along and visit with
The Clampett family,
As they learn the pleasant customs
Of the Hills of Beverly

You can bet one pleasant custom
Is enjoying breakfast, too,
Cuz Kellogg's is our sponsor,
Kellogg's best to you!

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Dave Kopperman
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Posted: 27 January 2015 at 8:23am | IP Logged | 4  

My wife and I are waist deep in our Netflix rewatch of 'Friends', and one thing that has impressed me about the show is how deep the comedic commitment goes - the props department, which on most shows is kind of generic, really delivers silly fake products.  In particular, I liked the 'Cerveza' stand-in for Corona, and Chandler's omnipresent 'Yooh'.
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Gundars Berzins
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Posted: 27 January 2015 at 8:25am | IP Logged | 5  

And with me just eating Post Raisin Bran...
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David Bensette
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Posted: 27 January 2015 at 8:49am | IP Logged | 6  

I forgot Jeffrey Tambor was on The Ropers.
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Matt Hawes
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Posted: 27 January 2015 at 10:10am | IP Logged | 7  

Jeffrey Tambor was one of those actors that seemed to be everywhere back in the day.
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Ted Pugliese
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Posted: 27 January 2015 at 10:26am | IP Logged | 8  

If any of you are looking for these...

http://www.ebay.com/itm/151568652312?
ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
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Ted Pugliese
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Posted: 27 January 2015 at 10:34am | IP Logged | 9  

Wow! They sold immediately.

Hey! Post 7007!

Edited by Ted Pugliese on 27 January 2015 at 10:35am
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Matt Hawes
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Posted: 27 January 2015 at 12:11pm | IP Logged | 10  

It doesn't surprize me that they sold immediately if that was a "buy it now" listing at that price. Because of the hype with the movie, in nice shape, just the first issue goes for more than that price usually on eBay.

After the movie is released, even if it does well, we'll see if the value holds...

Speculation is alive and well, folks.
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