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William Costello
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Posted: 22 June 2018 at 7:15pm | IP Logged | 1 post reply

From PASTE Magazine today:


Steve Foxe reporting: 

DC Comics Announces Walmart-Exclusive 100-Page Monthly Anthology Comics

Each of the Four Series Will Retail for $4.99 and Include a Mix of Brand-New Stories & Past Content

Covers and title descriptions are in the article link.
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Matt Reed
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Posted: 22 June 2018 at 8:26pm | IP Logged | 2 post reply

I'm more shocked with the bit in the article about the impending marriage of Bruce Wayne and Selina Kyle.

sigh
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Christopher Frost
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Posted: 22 June 2018 at 8:34pm | IP Logged | 3 post reply

Two questions... 1) is this only in the US or will Wal-Mart in Canada get them as well? and 2) why is there so much New 52 content represented instead of the Rebirth stuff?

These remind me of the short lived Marvel Megazine and Spider-Man Megazines that Marvel put out about twenty years ago or so.
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John Byrne
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Posted: 22 June 2018 at 8:38pm | IP Logged | 4 post reply

I'm more shocked with the bit in the article about the impending marriage of Bruce Wayne and Selina Kyle.

Next, Batbaby!

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Vinny Valenti
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Posted: 22 June 2018 at 8:49pm | IP Logged | 5 post reply

Why not? They already have BatBastard....
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Ron Grant
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Posted: 22 June 2018 at 10:40pm | IP Logged | 6 post reply


100-page comics in a drug store when I was 6 in the seventies opened the world of comics to me.
maybe some kid in a Walmart will start reading comics 
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Brian Hague
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Posted: 22 June 2018 at 11:46pm | IP Logged | 7 post reply

Those 100 pagers meant a lot to me back in the day. That World's Finest issue posted above was my intro to Deadman and featured one of the saddest scenes I'd seen to that point, an image of Deadman watching his friends gather his personal papers from his trailer at the circus and burn them in a wire trash basket. That Nick Cardy image of Metamorpho as a doorknob completely freaked me out. Too weird... 

A major difference between then and now, however, is that today's readers are going to get slivers of stories and overriding story arcs, not complete stories, depending upon how far back the reprints go. 

It'll be interesting to see if there will be any of these left on the stands at Wal-Mart for the public or if speculators and pirates will buy them all up in a fell swoop and offer them for resale on eBay at twice or three times cover price. Also, retailers may squawk at being cut out of the market for these items. Why should the pirates make all the money and not them? Haven't they supported DC all these years? Diamond's apt to be miffed as well, should these prove popular.

I suppose we'll see.

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Shawn Kane
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Posted: 23 June 2018 at 5:25am | IP Logged | 8 post reply

My LCS is pretty excited about this. They believe that any extra exposure to comic books is going to be good for business.
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John Byrne
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Posted: 23 June 2018 at 6:06am | IP Logged | 9 post reply

My LCS is pretty excited about this. They believe that any extra exposure to comic books is going to be good for business.

Give them my compliments. That's a far cry from those retailers of the past few decades who cried foul over anything that might threaten their monopoly.

Kudos!

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Dave Phelps
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Posted: 23 June 2018 at 7:28am | IP Logged | 10 post reply

I'm all for comics showing up wherever they can. That said, it bugs me that so many of these efforts seem to go the "exclusive content/packaging" route.

I miss the days when the only difference between the newsstand and the direct market was the occasional Spider-Man head in place of a UPC.
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Fred J Chamberlain
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Posted: 23 June 2018 at 7:38am | IP Logged | 11 post reply

I most likely won't be buying these books, since they
are largely composed of reprints of stories that I
either have or have no interest in. That said, I found
myself broadly smiling immediately, at the news. This is
a huge opportunity to begin to regain the masses and
introduce the buying public (our society is more
consumer-driven and obsessed , than ever!) to comics. It
has been needed for decades. I hope it works to stop the
bleeding and revitalize the dying patient.
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Matthew Chartrand
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Posted: 23 June 2018 at 8:17am | IP Logged | 12 post reply



  If they reprint stuff from the 60's and 70's I might be a little interested. But if its just more recent reprints, no thanks.
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Ron Grant
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Posted: 23 June 2018 at 8:55am | IP Logged | 13 post reply

  If they reprint stuff from the 60's and 70's I might be a little interested.
------------------------------------------------------------ ----------------------------------
Me too but that would be missing the point they are not marketing what would be interesting to 40- 50 years old they are marketing for the 6-12-year-old crowd or at least they should be.
get them hooked when they are young and you will have them hooked for life.
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John Byrne
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Posted: 23 June 2018 at 9:18am | IP Logged | 14 post reply

How much is DC currently producing that would be suitable for the 6-12 age range?
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Ron Grant
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Posted: 23 June 2018 at 9:49am | IP Logged | 15 post reply

I don't think they were producing much for the 6-12 age range in the seventies but at least there was the dreaded comics code that kept them from going into murky areas.
what the comics industry should not be doing is writing for 40 year olds .
Like the spinner rack says 
Hey kids comics 



Edited by Ron Grant on 23 June 2018 at 9:58am
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Bob Simko
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Posted: 23 June 2018 at 10:12am | IP Logged | 16 post reply

My LCS is pretty excited about this. They believe that any extra exposure to
comic books is going to be good for business.


Give them my compliments. That's a far cry from those retailers of the past few
decades who cried foul over anything that might threaten their monopoly.

Kudos!
*****************************
This was the path my little life took...I had a regular circuit of 7-11's and drug
stores as my primary source, then stumbled upon the early generation of LCS
as a "bonus" for things I couldn't find on the racks. Ah...good times. I think
this is a great idea.
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John Byrne
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Posted: 23 June 2018 at 10:30am | IP Logged | 17 post reply

The Direct Sales market was the invention of the late Phil Seuling, a dealer. The idea was that dealers -- no retailers, yet -- could buy non-returnable comics at a discount, and thus maintain their stock of back issues. In other words, the DSM was intended to be an aftermarket, not the only market.
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Stephen Churay
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Posted: 23 June 2018 at 2:21pm | IP Logged | 18 post reply

Interesting to note, the number of copies
of these Wal-Mart volumes is causing
changes in the production of the
monthlies. It's my understanding that DC
will be going to a flat stock paper
instead of gloss thT has been the norm for
some time. DC is also looking to move away
from the 2.99 books to the 3.99 cover
price. Word is, they are going back to 22
pages so they can still maintain that they
are a better value than Marvel.
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Joe Boster
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Posted: 23 June 2018 at 2:44pm | IP Logged | 19 post reply

Marvel does 22 pages all along. It looks like marvel is trying to do more 5.99 books with back up stories. 
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Fred J Chamberlain
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Posted: 23 June 2018 at 2:51pm | IP Logged | 20 post reply

That would instantly reduce my small number of Marvel purchase to
zero.
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William Costello
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Posted: 23 June 2018 at 5:44pm | IP Logged | 21 post reply

Good luck trying to find out which WALMART stores are participating in the launch. I've tried some searches on walmart.com and, so far, nothing is turning up.
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Stephen Churay
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Posted: 23 June 2018 at 7:57pm | IP Logged | 22 post reply

Joe Boester-Marvel does 22 pages all
along. It looks like marvel is trying to
do more 5.99 books with back up stories
=====
Um, my Avengers #3 and Captain America 704
are 20 pages a piece for 3.99. Perhaps you
haven't done a page count in a while.
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Rebecca Jansen
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Posted: 23 June 2018 at 8:44pm | IP Logged | 23 post reply

I wonder if these new 100pagers could also compete with those thick Japanese comics I've seen in supermarkets.

I have fond memories of the '70s DC 100 page giants too. As a little kid in the early '70s I remember really liking Plop, Shazam and Supergirl. I'd say they were all very little kid friendly.

Some comic publishers really put themselves in a ghetto with the specialist shops. I understand how it happened, the security of pre-orders or non-returnable sales, the reactiveness to quality if not variety in content. I think in England the paper shops and newsstands took a lot more interest in their stock while here in America comics were seen as interchangeable bales by most. You could have the newsagents in the UK reserve your weekly or monthly or whatever, but here you had to visit several places and hope you got the issues you wanted. There may have been more care in the early days of the '30s-'40s from some sellers of comics in America, when 10 cent items were worth their while whereas later they made more on paperbacks and just about every other kind of magazine.

I'm glad they keep trying lately to get new readers, there won't be many long time readers in the future if there aren't more new ones now.
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Shaun Barry
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Posted: 23 June 2018 at 9:53pm | IP Logged | 24 post reply


But the next big question is:

Will (or do) kids even read comic books anymore?



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Shawn Kane
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Posted: 24 June 2018 at 4:37am | IP Logged | 25 post reply

Once again, I can point to my LCS. There are a lot of kids who come in to the store. They may not walk out with Marvel or DC comic books but if you provide comics that kids want to read, they can still get hooked. I have a friend who has a pull box for his daughter, she only has the SpongeBob comic on her list but she always has the potential to get more. My daughter doesn't regularly ask me to get her anything but she'll usually ask for My Little Pony or a Disney Princess comic when she's with me. 
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