I would agree - MARVEL (the comic publishing arm) doesn't seem to want to publish that many "kids only" comics. I do see the magazine sized MARVEL ADVENTURES at Stop and Shop sometimes, but I don't think MARVEL Comics Publishing itself publishes any "kids only" comics these days.

I remember when Cross-Gen came around, they put a lot of thought into what was missing from the comic industry at the time.  They settled on fantasy, which, right or wrong, showed they at least had a plan.  (And I assert that their eventual failure was expanding too quickly.)  Malibu also had a plan (really, two or three plans).  And both of these did pretty well for a time.  But they weren't exactly classic DC or Marvel.

When Image started, THEY were going to be the new THIRD company!  Sure, there was Archie, Dark Horse, and things like First, Eclipse, and Pacific, but none of those tried to be the third super-hero universe.  (Well, Archie tried decades earlier and Dark Horse would try later, but not with smart all-ages stuff.)  Image may have fallen apart later and settled into being another publisher of independent comics, but I can't tell you how much excitement was in the air when Image began, with its six big creators and their (initial) six new super characters/teams.  It was like we were going to be in on the ground floor of something new, like Marvel in the 60's!

A third company with family-friendly (not kiddy) super-heroes produced by clean and clear artists like Kerry Gammill and Tom Grummett (and JB and Perez, if they were so inclined), would soon be a major force.  An investor with a few million to invest would probably pull in his first billion within ten years.