I hear what you're saying Brian. I really don’t expect anything will change. 

Like Disney's classic characters, Marvels characters have evolved (for the better in my opinion). Steamboat Willey is not the Mickey we know today. Same as the Spider-Man today is not the Spider-Man Stan and Steve created. 

My time has passed, I get that. My characters are gone. But if Marvel truly wanted to make these characters great again, go back to the essence of who their characters are and what makes them great. Clearly define who your characters are right now, and stick with it. Regardless of what some new hotshot artist or writer thinks is cool.

I don't care how famous a writer you are, Spider-Mans origins had nothing to do with a mystic totem. He was bitten by a radioactive spider.

Hail Hydra!  

I think some people on here worry too much about "real change versus the illusion of change." The only "real change" that seems to be permanent is the aging of characters. I don't think that we'll ever see a 15-year-old Peter Parker in a comic called THE AMAZING SPIDER-MAN ever again. That much is true.

Other than that, any "real change" can be reversed. Not happy that Magneto is a Jewish Holocaust survivor? At some point we'll find out that it was all a lie, if we haven't already (I don't read any of the X-titles). 

Also, the Inhumans moving to the moon was a location change. None of the characters essence changed with that move. Their location was not essential to the characters.

I started buying comics again in the early 2000s and proceeded cautiously because reboots seemed to be the thing of the day. It seemed with each reboot, characters became less heroic. Creators now decided that the Hulks rampages HAD to have had innocent lives taken, the Purple Man was a pretty prolific rapist, Hank Pym was a serial abuser to Jan (even if all this was implied in older comics, it was never specifically stated because of the ramifications it would create)...and why? Because an editor-in-chief didn't think that comics are for kids? I don't buy most of the comics that come out from the Big Two today because they won't be able to repeat the experience I got when I originally read those Marvel comics of the day. I can still find a couple that I like but when the X-Men (my all-time favorite comic book until Chris Claremont left) becomes a Fantasy Draft every time they reboot and all the other characters need new costumes whenever they reboot PLUS the fact that they reboot annually it seems, Marvel has lost much of what made it special for me.

An important point made in this thread that nostalgia exists for your entry point. I was talking to one of the employees and the period that I quit was his entry point. Spawn #1, bought when he was 7, gives him the same feelings I have for the Byrne, Simonson, Miller, Claremont, Stern, and Michelinie era that created my love. Another employee loves much of what Marvel produces right now because his entry point was about 5 years ago and he's a movie fan. Both have actually started reading the store's collections from "my" era and they love what they're reading and they understand why it's beloved but it's still not what turned them on to comics. It's basically the same as when I read Lee/Kirby/Ditko/Thomas/Buscema/Heck for the first time: a lot of love for those stories but not necessarily MY Marvel.