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Brad Krawchuk
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Posted: 14 January 2010 at 9:34am | IP Logged | 1  
I think one of my original questions still stands:

Is it legal? Ripping off covers and sending them back as unsold is something fairly common in the publishing world, but they typically get sent back to the company that produced the book and/or to the company that distributed the book. 

If I were a retailer, and I ripped off 50 DC comic covers to send to Marvel... Is that some kind of fraud or something? If DC and/or Diamond figured out who I was (and Diamond would - my Diamond # would have to be sent to Marvel and the variant shipped through Diamond) could they not say it's unethical, or that I broke good faith by benefitting a company outside of agreed upon terms of my contract?

I know once a retailer orders the book, it's theirs to do with as they please. But if I ordered 20 extra copies of New Avengers and cut them into strips to use as toilet paper in my rest room, odds are I wouldn't be doing that in any kind of official capacity. I wouldn't advertise it online, I wouldn't expect another company to help out with it by shipping copies of a variant, I wouldn't be directly benefitting a competitor of New Avengers. 

This just doesn't seem kosher to me. 
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Clint Adams
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Posted: 14 January 2010 at 9:36am | IP Logged | 2  
As a business move, I agree with it.  If this is any other business, you would do whatever you could to increase your market share.  Ethically, I don't like it.  That being said, the true victims of this are the readers who are paying 4 bucks an issue for comics that take about 3 min to read.

Plus, if there was large stock of a b list title, giving them to Marvel to be pulped could possibly be a win for retailers.  It would instantly make the comic rare and then the value would go up on the scarce comic.
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Dwayne Gassmann
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Posted: 14 January 2010 at 9:53am | IP Logged | 3  
How's Marvel's market share doing?

According to this link, Marvel had about a 45.63% share of the '09 market, with DC at 32.22%.

Not sure what the big deal is here. Just another publicity stunt. The media attention alone is probably worth more to Marvel than all of the cost for the comics that are involved.
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Arc Carlton
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Posted: 14 January 2010 at 10:09am | IP Logged | 4  
It's a good publicity stunt . I'm sure lots of fans are talking about it now .
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Phil Geiger
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Posted: 14 January 2010 at 10:20am | IP Logged | 5  
Wow. First Jay vs. Conan. Now Marvel Vs. DC. Interesting times.
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Martin Redmond
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Posted: 14 January 2010 at 10:21am | IP Logged | 6  
Lee Painter, I love Deadpool and Wolverine so much, I spend at least 400-500$ a week on them! 9__6

Edited by Martin Redmond on 14 January 2010 at 10:21am
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Kevin Brown
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Posted: 14 January 2010 at 10:37am | IP Logged | 7  

It's a good publicity stunt . I'm sure lots of fans are talking about it now .

**********************************

Is it?  Fans may be talking about it, but some are also talking about dropping Marvel because of it.  (The straw that broke the camel's back basically.)  It's knee-jerk reaction to be sure, but I see this hurting them more than helping them.
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David Suiter
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Posted: 14 January 2010 at 12:21pm | IP Logged | 8  
Publicity stunt and Marvel wants to know how many of those copies of Blackest Night actually sold. Basically how many of all the additional issues actually left stores in the hands of customers.
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Mike Farley
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Posted: 14 January 2010 at 1:17pm | IP Logged | 9  
At least at my LCS it looked like the BN tie-ins sold pretty well. He ordered at least enough to get the initial shipment of rings and most of those books were gone within a week or two.

There are at least 15-20 copies of the "sold out" SIEGE #1 still sitting on the shelves.
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Michael Hatton
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Posted: 14 January 2010 at 1:27pm | IP Logged | 10  
This could be good for DC.

They already got paid for these comics.  If many of the extras are taken off the market, then any others are more valuable.  Therefore if I want one of them I might decide to get the trade instead.  Therefore DC got paid for a comic no body read and they get paid for the trade because someone could not find the comic.

Of course this also sends the message that Marvel thinks these comics must be pretty good.  Marvel is basically saying we need to take this copy of Adventure comics off of the market because if someone buys it they will get hooked on Adventure Comics.
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Lars Sandmark
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Posted: 14 January 2010 at 3:24pm | IP Logged | 11  
!
!
!
MARVEL!
Now with more SLIME!!!
!
!
!
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Lars Sandmark
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Posted: 14 January 2010 at 3:32pm | IP Logged | 12  
...and another thing!
This 'deal' only benefits big retailers with huge stock/over-stock.
The little-guy comic shop owner gets excluded from the variant cover offer.
He won't be able to (over)charge for the cover and benefit from fleecing comic collectors who like to buy the hot new flash-in-the-pan disposable--er sorry-- valuable comic.

Marvel is simply targeting their bread-and-butter big retailers and screwing the little peon shops while giving the finger to the competition. CLASSY!

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