Posted: 23 July 2007 at 1:20pm | IP Logged | 7
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John Byrne wrote:
Point has been raised, if I went back to Marvel, what would I do, assuming something that I had not done before, and assuming an environment in which I could do what I felt should be done, and not be weighed down by the latest "fixes".
A few titles spring to mind…
Doctor Strange Nick Fury, Agent of SHIELD The Invaders (WW2) Guardians of the Galaxy Black Panther (bouncing between NY and Wakanda) Ka-Zar (in New York) The Black Fox (a cheat, I know, but I have not done him in his own title)
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Taking a realistic approach to this prospect -- the following is not meant to be a "downer" at all.
I think that any one of these possible titles would most likely be a slow-selling title at best (compared to the "hot title of the month" or the current "big-3" sales leader-type comic), and that means that approaching any of them from an "ongoing monthly" perspective from the get-go would probably be a huge mistake. Even with YOU associated with the title, any of these would most likely fall into the lower-tier sales bracket (think DC's "Manhunter" title, or Marvel's "Spider-Girl"), which would put the book(s) in constant danger of cancellation -- and after the inevitable drop in sales after the first issues(s), the low-ish sales would undoubtedly fuel the fan-boy cries of "Byrne's lost it! Don't waste your time on this book!", which would ultimately be a death-knell for any of these books. This is precisely the fate that befell the Doom Patrol and Blood of the Demon, IMO.
The best way to avoid this recurring theme with regards to your books, and the best way to rebuild your rep in general, is probably to avoid taking on second-tier or lesser-known characters and books as monthly assignments. Any one of these properties approached as a limited series would most likely have a better chance at commercial success, and would most likely have a better chance of establishing the character(s) involved as something MORE than a second-tier or lesser-known character(s).
That said, I say do them ALL, and do them all as limited-run miniseries -- market them as such from the get-go, and market the HECK out of them, then go to town.
If a revolution does occur at Marvel, they should consider doing something like a "Showcase" book -- give the title to JB, let him do three-to-six-issue arcs featuring whatever characters he wants to use, re-publish those arcs in the inevitable trade paperbacks, and then rake in the profits while you watch your previously-unusable properties suddenly become "hot" again.
Alternately, you could emulate what DC has done with Waid and Perez on the Brave and the Bold title by putting JB and Roger Stern on a Marvel Team-Up title that would center around Spider-Man in much the same way the Brave and the Bold storyline has centered around Batman, but with alternating/rotating team-ups. THAT would be a winner for both JB and Marvel, I think.
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