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Topic: What IS the State of the Industry? (Topic Closed Topic Closed) Post ReplyPost New Topic
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Steve Lieber
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Posted: 06 April 2007 at 11:59pm | IP Logged | 1  

"...so today's comics industry is healthy and better than when you were a kid because the reprints are available in libraries ...and the new stuff has lousy distribution ...because new comics made with classic characters is like Winnie & Tigger."

The statement " the new stuff has lousy distribution" is true if only you restrict "the new stuff" to "stapled comics from big superhero publishers." Outside that niche, the distribution is thousands of times better. Jeff Smith's creator-owned fantasy comic BONE has sold over a million tpbs, and its run in Disney Adventures reached over five million readers. Do you think any comic book artists in the old days could have built that kind of readership without surrendering all control of their work? For comparison, when I was a kid, the great Wally Wood tried putting out a creator-owned fantasy comic: Witzend. He had a huge, devoted fanbase, but to the best of my knowledge, he could barely break even and had to pay the bills inking artists he often didn't think very highly of.  The old days were better for publishers and fans of franchise superheroes, but they sucked for publishers, creators, and fans of creator-driven original work. A Wally Wood today could make a real go of it with Witzend. Back then, he was stuck inking for a page rate.

And it's not " healthy and better...because new comics made with classic characters is like Winnie & Tigger." It's healthy and better because, in addition to an astounding variety of new stuff, anyone, anywhere can also read the actual classics rather than being stuck with monthly racks of watered-down new versions of classic works.




Edited by Steve Lieber on 07 April 2007 at 12:07am
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Matt Reed
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Posted: 07 April 2007 at 10:09am | IP Logged | 2  

 Andrew W Farago wrote:
The fact that you can check out comics--all kinds of comics--at your local and school libraries is a huge, huge development as far as mainstream accessibility. I think that there were a half-dozen comic and cartoon-related books that I could borrow from all of the libraries that were at my disposal growing up. All of Kirby's Fantastic Four, Ditko's Spider-Man, Ultimate Spider-Man, manga, The Complete Peanuts, Calvin and Hobbes...I would've killed to have free access to all of that stuff when I was a kid.

I had a ton of that stuff in my local library as a kid and believe you me, I scarfed them up as quick as I could.  So I'm certainly not in the camp that thinks having trades and collections in local libraries is a bad thing at all.  Although I haven't been to a library in years, I think they're great particularly for kids with a voracious appetite for reading as I was (and still am, it's just that I can afford to buy what I want rather than check them out).

I do think, however, that this begs a broader question not directed specifically to you, Andrew.  I brought this up with Steve earlier in this thread and haven't been satisfied with the responses.  So a kid checks out an Essentials collection that gets them interested in, say, Spider-Man.  Great.  Now lets say they want to get a more regular "fix", for lack of a better word, and so they decide they want to seek out regular monthly comics starring their now favorite character.  The only age appropriate Spider-Man monthly title out there is Marvel Adventures.  One.  A single title starring Spider-Man that is geared to an all-ages audience...and the only title that even remotely resembles the character they became a fan of through Essentials.  Ultimate Spider-Man comes close, but his story is now quite different from that of the classic mainstream character. This new reader will also be quite confused if they try to pick up other mainstream titles that guest star Spider-Man. 

My question, then, is have we really abdicated all-ages versions of classic mainstream superheroes, who have been all-ages until just recently, to reprint collections and one new title? Do we really want the expectation to be that kids can't join the hobby of reading new content until they become of such an age as they'll enjoy what is currently being produced?  I applaud the library system and think it's great that kids can become exposed to these characters, but what I don't like is the fact that these characters are nearly unrecognizable in their current form compared to the comics kids may be reading in libraries.  That's too big a disconnect for me and smacks much too loudly of those people who often say "If you don't like today's comics, buy Essentials or Showcase". 

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Matt Reed
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Posted: 07 April 2007 at 10:20am | IP Logged | 3  

 Steve Lieber wrote:
The kid who reads a copy of Winnie the Pooh is getting an 80 year old reprint, while the kid who reads the Tigger book is getting something new. I know which kid I'd rather be. I just don't think that kids are particularly well served by a steady flow of new Winnie & Tigger books, and it's hard not to feel the same way about most comic book franchises.

I love the original Winnie the Pooh books.  Great stuff.  But I do think it's a little disingenuous to compare that kids book to comics insomuch as no one has ever come along to write those characters in the same magical way as A.A. Milne did, whereas with classic mainstream superheroes creators have written all-ages stories every bit as good as the original creator some twenty or thirty years later.  Given your example, we'd never have another Captain America series after Kirby/Simon/Lee wrote him thus denying us the Stern/Byrne run, as just one example. 

Also, in this case, the Pooh franchise still has the same feeling of place and character as the original, quality of writing not withstanding, but with the exception of one Marvel Adventures book, the Spider-Man franchise doesn't even look remotely like the Essential reprint books new readers may be picking up at their local library.  Again, huge disconnect.  Sure, we've gotten a new reader but that reader won't recognize thing one about the current Spider-Man.

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John Byrne
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Posted: 07 April 2007 at 10:22am | IP Logged | 4  

Waiting for ULTIMATE POOH - FANG AND CLAW!
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Joe Hollon
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Posted: 07 April 2007 at 10:27am | IP Logged | 5  

JB wrote: "Waiting for ULTIMATE POOH - FANG AND CLAW!"

***********

I'm waiting for the trade.

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Steve Lieber
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Posted: 07 April 2007 at 11:40am | IP Logged | 6  

"But I do think it's a little disingenuous to compare that kids book to comics insomuch as no one has ever come along to write those characters in the same magical way as A.A. Milne did, whereas with classic mainstream superheroes creators have written all-ages stories every bit as good as the original creator some twenty or thirty years later.  Given your example, we'd never have another Captain America series after Kirby/Simon/Lee wrote him thus denying us the Stern/Byrne run, as just one example. "

I hope I'm not coming across as black and white about this part of the discussion. I certainly don't think that all comics must be discontinued after their creators leave. I just don't think that it's a sign of health for a medium or an industry to direct the overwhelming majority of its financial and creative resources to the endless reworking of someone else's creations. In today's comics industry, the energy and interest are going in a whole lot of different directions. That's a sign of health.
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Steve Lieber
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Posted: 07 April 2007 at 11:46am | IP Logged | 7  

Matt Reed wrote:
"The only age appropriate Spider-Man monthly title out there is Marvel Adventures.  One"

How many were there when Stan Lee was writing him?
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James Hanson
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Posted: 07 April 2007 at 11:58am | IP Logged | 8  

Question for those who have a Borders book store near you : have they discarded the American TPB section? One store near me has switched entirely to Manga.

It's a healthy section, but have been to a few stores that don't carry American books anymore.

What's really telling is that when I go to the Borders GN section, the Manga section is about 6 times bigger and littered with kids ages 7-16 everytime I go. When I go to the superhero section, I'm usually the only guy there, but when I see someone else, it's usually guys older than me. And I'm 27.

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Matt Reed
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Posted: 07 April 2007 at 12:01pm | IP Logged | 9  

 Steve Lieber wrote:
How many were there when Stan Lee was writing him?

Curious if that's a serious question.  Again, it seems more than a little disingenuous, Steve.  Lee/Ditko wrote AMAZING FANTASY 15 and then ASM.  One title.  Realizing that there was a market for the character, in fact a market for more than a couple Marvel superheroes, more superheroes got their own books.  Soon characters got multiple titles starring a character that looked and acted the same as the character Lee/Ditko wrote.  Spider-Man was the same from book to book and in guest appearance after guest appearance.  He was recognizable and, more importantly, he was all-ages.  Today?  All-ages appropriate Spider-Man is relegated to Marvel Adventures, while every other appearance of the character in multiple books and in guest appearance after guest appearance is decidedly not all-ages appropriate nor is he recognizable save for his classic costume.  It's less the number of titles than it is the generally accepted version of the character is one that does not, in any way, appeal to a kid. So that kid who picked up Essential ASM can only now pick up Marvel Adventures Spider-Man and not, as when I was a kid, pick up any number of titles (whether it was a Spider-Man title or not) with the expectation that the character is the same...not even just the same, but appropriate to the reading age of the new fan who only just discovered the character in their local library.

Not a problem for you?  Dunno.  Big problem for me.

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James Hanson
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Posted: 07 April 2007 at 12:05pm | IP Logged | 10  

Waiting for ULTIMATE POOH - FANG AND CLAW!

You and me both. "Damn your eyes, Robin! You turned me into this unstoppable killing machine! And  now Tigger's dead!"

"Don't be a fool, Pooh.You think I was the only one in on this?"

"But who else-- Eeyore! WHY?!"

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Andrew W. Farago
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Posted: 09 April 2007 at 3:27pm | IP Logged | 11  

I think the discussion's veering off into a couple of different directions here--the state of distribution vs. the state of content.

Thirty-two page monthly (format) comics are mostly only available through Direct Market shops, which is bad. These comics are available in places like 7-11, Borders and Wal-Mart, though, which is good. And trades, like we've mentioned above, are available all over the place, which is also a pretty good thing.

Comics content has never been more diverse than it is now, which is a great thing, and artists have more control over their own creations than ever before, which is also a huge plus.

The fact that I can't just buy any random Spider-Man, Batman, Superman, Hulk or Catwoman comic off the shelf and hand it to my 12-year-old niece without reading through it first is a drag, definitely. I'm glad that each company is releasing an "Adventures" line of books that gives young readers and their parents at least a few options every month, but it would be great if creators could realize that telling "all-ages" stories doesn't mean that you have to sacrifice all of your good ideas or dumb things down. There's a whole lot of middle ground between Spidey Super-Stories and Spider-Man: Reign that writers should explore.    

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