Bingo.

The comic format is great for any kind of storytelling. With small kids it has the added bonus of them learning to associate words and pictures and follow a story but it's also a great format for very adult stories that also benefit from the visual aid and the comic's format pace.

So, no rules. If the mainstream superhero comic books aren't even remotely as successful and widespread as in the old times it's entirely their own fault (and with that I mean their executive and editorial teams).

And obviously you can't blame the superhero concept not being popular these days, that's just ridiculous.

I did check it out a few months ago because of the hype.

Same as you, I didn't get the appeal but I'm glad the kids (who are supposed to be the target audience for these) seem to like it,