|Posted: May 31 2011 at 7:24pm | IP Logged | 3
Second story about this.
The thing is, everybody and their mother outside of DC Comics is saying DC Comics needs to stop pandering to 40 yr old perverts and start garnering new readership.
But whenever someone says "New Readership" to DC or Marvel, all the corp-heads hear is "We need more adult readers drawn to comics."
What the f*ck is wrong with these people? Your new readers are f*cking kids. Kids will read comics, just like they'll read Harry Potter and LOTR and Twilight and anything else that appeals to them. And you appeal to kids who read by giving them something to read, like a story, with sh*t happening, with action, with chases and boogeymen and a little bit of the old lovey-dovey with some mostly-unattainable girl. You never give them what they want, and they want it. That's how I grew up reading comics. And right around the time I realized I was getting what I thought I wanted, was the first time I ditched comics as a teenager.
If DC and Marvel were actual publishing companies, they'd understand one concept immediately: kids will read if you give them something they want to read. And if you produced comics that kids could identify with, instead of what a bunch of douchebag adults like us can identify with, then you'd be selling way more than 80,000 f*cking Justice League books.
But who the hell is listening up there? The only reason I'm angry about any of this is because I think comic books represent yet another important cultural medium, like music and movies, that was ruined by corporate greed.
Everything sucks. Badly. Writers don't know a story from their a**hole. Artists are hacks who have never studied an anatomy book in their life. Collectively they think in hubris terms: No one has ever thought of this before. And of course someone thought of it before. And did it better, you self-important pr*ck.
Comic books about superheroes are an embarrassment. Not just as a genre within a medium, I mean they reveal "creators" to be sophomoric, trite, self-congratulatory mutual c-suckers. This reveal that a vast amount of good writers and good artists are not allowed into their frat house. This isn't about what artists/writers are not allowed to do, as was the case in the 1960s-1970s-1980s. This is about what they can't stop themselves from doing.