Posted: 14 February 2011 at 1:00pm | IP Logged | 12
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QUOTE:
Not to people who have to BUY the magazine. Anybody who wants to can read this Forum free. They can sign up free. They can correspond with me here, free. How is buying some fanzine that asks only the questions THAT interviewer wants to ask better? |
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Well, CBR is free, but it goes to magazines too. The purpose of reaching out to readers of other sites and magazines is to find casual readers who might be interested in reading your book but aren't dedicated enough to follow you online as your most devoted fans. For example, I like and enjoy Mike Allred's work, but wouldn't bother to follow him online -- the work is enough. While this forum is very popular, I imagine it still only represents a small percentage of the readers who have purchased your work in the past. As a sizeable portion of comic stores are reluctant to order and promote independent books, it's up to creators to generate buzz and "word of mouth" among the existing readership if they want a book that doesn't feature a Marvel or DC property to do well. A number of fans might be willing and interested in pursuing your work when they know about it, but if both their shops and the comic book news media doesn't report on it, they may be left unaware that a product they would be happy to purchase even exists. I'm sure we've all experienced this in some way -- an actor we like is promoting an independent movie on the late night talk shows and we go see it because of that appearance making us aware. A new album just came out from a band that we like who only enjoys moderate popularity and we didn't even hear about it until we flipped through the newest issue of Rolling Stone. Playing the promotion game tends to run this way -- it's why celebrities tend to do a number of talk shows when promoting a project. Each show they go on may only have a couple million viewers, but when you add up those viewers, they've reached 10 to 20 million people when all's said and done... something that they likely couldn't do if they only posted to their website about the new project. In any case, just something to consider. I wish you luck in your endeavors.
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